Building a Podcast Subscriber Base: A Strategy from the Book of Betsy DeVos

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It was a Friday night in Michigan and I was getting ready to hit up a bar in Keego Harbor with my co-host Joe. As we were progressing from sober, to socially drunk, to “hey, lets sing Missy Elliot Karaoke” I dropped an idea on Joe. What if we decided to create a podcast? Not just any podcast, a satirical podcast where we just joke around about politics and everything happening in the news. “That’s a great idea!” Joe said. “It’s never been done! People will flock to our pod!” I said. Well, come to find out, a satirical podcast about politics has been done once or twice before. Shit.

So how would we distinguish ourselves from the other podcasts out there? Was it going to be our humor? Was it going to be our ability, as middle aged white males, to understand the tribulations that Americans suffer on a regular basis and relay those struggles in podcast form once a week in a comedic format? The short answer is no. The long answer is noooooooo. Building a subscriber base was not something we would be able to do over night. That’s when a light bulb went on. With the help of our current listeners (talking to you mom and dad) we can grow our listenership to new heights in just a few weeks. Here is my plan.

Okay, to be fair, this is not entirely my plan. I did base my idea off of a strategy utilized by Secretary of Education Betsy DeVos and her husband Dick. The plan was simple, I honestly could not believe it had never been used before. We’d have our listeners do all of the heavy lifting for us. Hear me out.

Joe and I have at least 1,000 Facebook friends between us, at least 12 of which we actually stay in contact with, but that’s all we needed. All we needed to do was get 6 people to subscribe to our podcast. After that, each week our new subscribers would then be in charge of getting 6 more listeners. So, week 1 we start with 6 listeners. The following week, each of our 6 listeners gets another 6 listeners, making 36 total listeners. Now, here is the great part; since I already found my 6 listeners, I don’t need to do anything else. That goes for you too! Once you, our faithful listener, get the 6 listeners they are responsible for, then you are done and no longer need to do anything anymore. And this just goes on and on into perpetuity until, by my calculations, we should have a little over 13 billion listeners in 3 months. It’s that simple.

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So I ask of you, our brand new listeners, to please help us in taking the world by storm. We can do this. YOU can do this. Where there is a will, there is an Amway.

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